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No, I have no idea where I’m going.

We know this much is true. On the whole, most large companies tend to be rather drab, boring and forgettable. Lots of vapid catch phrases and with vague offerings and little real content. Ctrl c Ctrl v. It’s kind of the norm, these days. So, don’t you just love it when an organization takes one step beyond and surprises us all with some ingenuity and clever thinking? Sure, there will likely be the background impetus to make money, but at these these companies, they do it in style, and you can tell that real people did some real thinking and came up with some really good ideas.

Leave it to the (ever playful) Europeans to create something new and different, but this time, the source is flying. people fly every day. No big deal you might say. But how about a flight where you buy a ticket, show up at the airport, plop yourself down in your seat and then find out where your destination is. Well, that’s a travel option now, thanks to the always thinking SAS airlines. The only catch is that you need to “complete” a quiz before you’re entered into the contest.

SAS says “we saved a few seats on our Destination Unknown flight, now’s your chance to get onboard. Take the quiz, submit your score, and cross your fingers. The winners get a trip for two to the unknown, including flight and accommodation for the entire stay. Want to try? Click here to learn more from SAS.

Full disclosure, SAS are affiliate friends of ours, but we’re not taking part. Click here for great flight options.

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