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Why are airline prices so tricky?

Travel has – happily – changed over the decades, sometimes for the worse (Covid,) sometimes for the better (online travel shops like ours.) Aircraft have gotten better, routes have become more diverse, affordable and available. But, it still feels like buying tickets is a wizard’s game. There is logic, of course and the supercomputers that run the numbers are impressive indeed. But sometimes you get the opinion that those supercomputers are playing chess rather than finding good deals for you. If you’ve had these same feelings too, watch the video below to make your way through the maze, courtesy of But behind the process is actually the science of dynamic pricing, which has less to do with cost and more to do with artificial intelligence. CNBC’s Tom Chitty explains.

Why take chances? has fare prices from decades ago & compares for you. Click here

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