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When you think of Hilton . .

. . . what’s the first thing that comes to mind? How about camping? Say what, you might declare? That’s what we thought, too, but – yep – they’re stepping into outdoors and camping. And, why not? It’s the next frontier for the brand, and people want to enjoy the outdoors, but maybe not 100% with their feet out the door of a tent.

If you’re not plugged in, glamping is a portmanteau of “glamorous” and “camping,” refers to a form of camping that combines the experience of being in the great outdoors with luxurious amenities and accommodations. Unlike traditional camping, where individuals set up their tents and rough it in the wilderness, glamping offers a more comfortable and often upscale experience.

The brand says In the months ahead, all Hilton guests will be able to experience stays that blend the spirit of the iconic outdoor adventure with the hospitality and design-forward thinking of a boutique hotel. Plus, Hilton Honors members will be able to earn and use Points on stays and enjoy exclusive, members-only benefits.

From design-forward Airstreams to locally sourced food and guided experiences, an AutoCamp stay offers the best of beautiful nature escapes and curated, modern amenities. Connect with your surroundings in iconic destinations including Russian River, Yosemite, Cape Cod, Catskills, Joshua Tree, Zion, Asheville (Spring 2024), Sequoia (Summer 2024), Texas Hill Country (Early 2025), and more to come. Content courtesy of Hilton.

This offshoot of camping will only get bigger, because it appeals to individuals who want to connect with nature but prefer not to give up the comforts and conveniences of modern life. It caters to a demographic that may be interested in the outdoors but is not necessarily drawn to the idea of roughing it in a traditional camping setting. Glamping allows people to experience the beauty of nature without sacrificing comfort and luxury, making it an attractive option for those seeking a unique and more refined outdoor adventure. And the kids or a squirrelly spouse will even get into it. Keep your eyes open on this next fad.

Click here to learn more.

When you’re outdoors, Cabela’s is your best friend. Every year, they help more than 200 million people create countless outdoor memories. Click here to find your gear.

A camper is another top idea to get back to the earth and to find yourself again. Click here to book.

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