Skip to content Skip to footer

Walk The Line.

There are THE RICH. And then there are the mega-rich. And then there are those who are nearing the stratosphere. You will surely know them, as you can’t get away from them. Zuckerberg. Musk. Bezos. And then there are the Saudis. Their money simply flows in. But, as is always the case where the super-rich feel the need to one-up each other, there are bumps and hurdles. Redux*.

Take, for granted the Saudis. They making $1 Billion From Oil Exports Every Day. They have more than any other group combined. The value of crude exports, almost $1 billion a day, increased by 123% year on year, the kingdom’s statistics office said But, as you might expect, they want more. So, Behold NEOM. As described by the Saudis, NEOM is a region in the making in northwest Saudi Arabia, conceived to support the diversification of the Kingdom’s economy and deliver urban solutions so that people and planet can thrive in harmony.

Never ones to not think big, the Saudis have the will and the resources to think beyond. They ask “what if we could start again? THE LINE rethinks everything we know about how people live, work and play.

A 170 km-long vertical city, designed around people, rather than cars. A revolution in urban living. Brace yourself. Don’t poo poo this. You may find yourself and the end of the queue, with no tickets to get in.
NEOM is the building the foundations for a new future – unconstrained by legacy city infrastructure, powered by renewable energy and prioritizing the conservation of nature. We are committed to developing the region to the highest standards of sustainability and livability.

If you want to get into the nitty gritty (no pun intended) watch the video, courtesy of Fred Mills at the B1M.

It’s easy to get around the Middle East. Choose Emirates for your flights. Click here to book your flights.

Insurance is a must. Choose World Nomads. Excellent coverage. A company with a conscience. Click here

Leave a comment