Despite all that (most) people and companies try to do to save the planet, we’re still on the path of no return unless we pull our collective fingers out and get it together. The most bothersome thing is that we have most of the technology and the knowledge. But it’s the willpower (or laziness or greed) that seems to stall our best efforts. Frustrating.
Some companies really do try, though: it’s in everyone’s best interest, including theirs. That’s why we’re hopeful when we tell you that our affiliate friends, Hurtigruten Norwegian Coastal Express have partnered with leading research organization SINTEF to create zero emission ships for the Norwegian coast, with the first ready to sail by 2030.
“We are excited to announce our most ambitious sustainability initiative to date; creating solutions for zero emission passenger ships, using the Norwegian coast as the ideal case. Our ambition is to sail an emission-free Hurtigruten Norwegian Coastal Express ship by 2030,” said Hurtigruten Group CEO Daniel Skjeldam.
“We have built our last fossil fueled ship for the Norwegian Coastal Express. When we sail the coastal route for the next 100 years, it will be emission-free, making the world’s most beautiful voyage even more spectacular,” said Hurtigruten Norway CEO Hedda Felin.
There you go. Promises. Actions. Dates. Kudos to Hurtigruten.
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