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Remember your ABCDs

Consideration ad campaigns are all about highlighting the benefits of your product or service. To help marketers craft these ads, Google and Ipsos studied 17,000 ads to identify four components of successful YouTube ads: Attention, Branding, Connection, and Direction, or the ABCDs for short. Learn how to apply these principles to improve the performance of…

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Remain in Spain again

You probably already know that when people flock to Europe, Spain is the most chosen destination. And that's no surprise, of course, as it simply seems to have what people want. An overabundance of sunshine, history, diverse countryside, criminally hip cities and a natural cuisine (not to mention wine) that all goes into a melting…

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Stop the world . . I don’t want to get off

Now this is interesting news.  Storylines is a cruise company with a twist.  Yes, it has incredible new vessels and luxury that you might expect.  But, with this cruiseline, you may never need to get off. When Storylines' first residential cruise ship kicks off in 2024, it will feature over 500 completely furnished lodgings which can…

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Head south

If you've not been to Latin America, or haven't been in a while, it's time to head south.  As is everywhere in the world, Latin America is bang up-to-date, too.  Above and beyond the incredible scenery and the genuinely warm people, Latin America offers itself as a tempting and wise place to settle down, too.  The…

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Let’s eat here

After the world has been decimated by Covid-19, now that the fog is clearing somewhat, it's time to focus our thoughts on those businesses and their employees who have been so profoundly impacted.  In other words, when you can, buy local. Eating locally produced food on your travels may seem like small potatoes, but the…

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As if you need incentives . . . retire here

Are your "sunset years" approaching?  Do you find yourself longing for something completely different?  Do you wake up at night pondering how you will continue to maintain that 8 bedroom house of yours?  Or, do you simply want to "go off the rails" and take a 180 degree turn in your life? What better time…

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Seasons change, and so will we

Home:  there is nothing better than coming home.  A place for everything, everything in its place.  A home, not a house.  There's no place like home.  To know the road ahead, ask those coming back. There are many platitudes that describe home, but the last one, above, is what we're talking about here.  Why is…

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Au revoir, Paris. Vous allez me manquer.*

Je vous aime . .  the heart of Paris, a city that has beckoned artists, philosophers, romantics and young wide-eyes over the millennia. But now, especially in the times of Covid-19, millions of French people who would rather die than leave this city home are now packing their bags and saying au revoir. Watch this short…

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Young, fast and scientific

Let's face it - finding travel deals is not easy. There are not enough hours in the day for most of us.  And it's a moving target. Well, let's give a big thank you to our affiliate friends CheapAir.com have created their annual Cheapair 2021Annual Airfare Study. You don’t have to feel stymied by convoluted…

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Chunnel of love

As of this writing, the past few years have been tumultuous, to say the least.  Between pandemics, anger in the streets, despicable political maneuvering and change in almost every country, the world is not the one we that thought we knew. One such event was Brexit.  For those not aware, this was an event that…

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Buy land in Thailand

Thailand has everything you want from a holiday paradise – golden sandy beaches, year-round warmth, exotic cuisine and culture, friendly people and a low cost of living. It’s also easy to get to from anywhere in the world and has close and friendly ties with the West. Thailand was part of the “hippy trail” from the 1960s…

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European self-sufficiency

Europe is often looked upon as a model of efficiency.  With nearly 750 million people living in a relatively tight space, they need to be.  But, Europe has also been the mother of invention there.  Spain created the spacesuit.  Iceland created the power transformer.  Ireland created the submarine . . .  and more. One modern…

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Ahead of the curve

As of 26 March, 2021, there are two pieces of welcome news for British people looking to buy an overseas property or prepare a home for rental. From March 29th the ‘reasonable excuses to travel’ abroad allows journeys from the UK ‘in connection with the purchase, sale, letting or rental of a residential property’. This…

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Quick! Go see yeah, Nicosia

Sometimes, places that are not necessarily on your radar are often the ones that you might fall in love with.. Take Cyprus, for example.  In the distant past, there were problems between the country and Greek Cypriots.  But, those tensions have subsided and Cyprus has become an intoxicating and inexpensive destination to enjoy endless sun,…

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Staycation situation

It appears, despite our best wishes, 2021 is also going to be the summer of staycations as restrictions against non-essential foreign travel continue for the foreseeable future. Naturally, the recent government crackdowns on international travel have sparked a surge in online searches. Searches on Airbnb for summer staycations more than quadrupled in comparison to the…

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Something to Belize in

Who doesn't dream of living on an island in the sun?  Really...who even needs shoes? An updated report from International Living, a website devoted living and retiring overseas, has identified some of the best and most affordable Caribbean Islands on which to live. As a result of the Covid-19 pandemic, interest in Caribbean islands has…

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