It probably seems like we spend a disproportionate amount of time covering Southwest Airlines. It’s hard not to, given the company’s breadth and depth: (they have holidays and rentals as well as flights. That would keep anybody busy.)
They’re a huge presence in North America, such that Expedia have even partnered with them. That says a lot. However, to many, the lurching back and forth gives some travelers the jitters. So what’s it all about? Should we worry, or is it just yet another hiccup?
This one could actually be a bit of a rumble. Hard to say, but you can decide for yourself after watching the video above. Firstly, Elliot Management, a prominent American investment management firm known for their “activist” investing style. This means they often take significant stakes in companies and then actively push for changes they believe will increase the company’s value, has been working behind the scenes to enact significant changes at Southwest – including the airline’s leadership – in the hopes that new strategies and directions will make the airline more profitable. However, one of the outputs is that Southwest will soon be charging you for bags. Could be good, could be dicey. Wait and see, we guess. What do you make of this?
Keep an eye out for this Expedia / Southwest match-up. It’s pretty big, that’s for sure. Click here for deals. When you eventually land, you’ll want a place to stay VRBO have all that and more. Click here.
