Where are the dream police?

Advertisers have begun invading our sleep in an attempt to place their products in our dreams. This is neither metaphor nor fiction; it’s a fact.

The night before Super Bowl LV, the beverage company Molson Coors ran what they called the ‘world’s largest dream study’. They explicitly aimed to place images of Coors beer, along with positive imagery (of refreshing alpine rivers, for instance), into dreamersminds.

They hired a Harvard psychologist to design dream-incubation stimuli, incentivised participation with offers of free drinks, and, in a marketing coup, had the pop star Zayn Malik agree to sleep on Instagram Live while having an incubated Coors dreamthough he did mention the whole project was ‘kinda messed up’.

Read more here courtesy of Aeon.co

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