During the Airlines Confidential podcast, former Spirit Airlines CEO Ben Baldanza told an interesting story about trying to figure out whether a new route would be profitable.
In normal times airlines have great data – required and reported by the federal government. But, some looked at telephone data and remittance data to get a sense for ties between the U.S. and a Latin American city. They wanted to know how frequently people were calling, and how much money and how often was being sent overseas.
Read more here courtesy of ViewFromTheWing.com
