How many of you feel like the undead first thing in the morning, and then at noon and finally, when there is no alternative at the end of the day? That’s us, for sure. As an old web quote once said “my heart would stop if it wasn’t for coffee.” And, given the explosion of coffee shops that have proliferated over that past, oh, ten years or so, you can’t get away from them, for better or for worse. We’re old enough to remember when coffee meant granules out of a plastic tub. That experience was enough to make your editor swear off coffee forever. But then, in the 1980’s, proper coffee shops started to pop up and proper coffee blossomed and was available to those who didn’t live in Brazil or Vietnam or Colombia or Indonesia . . . the list goes on and on.
Nowadays we take that deep dark elixir for granted. But, have you ever thought much about how the coffee actually ends up in your cup? We didn’t until recently, when this video appeared in our inbox. It really makes you think, and even more, makes you want to know more.
So, we thought that it might be nice to pay tribute to those geniuses who grow the beans, roast the beans and then send them to the grateful somnambulists that we are. And, you can even physically visit a Coffee Museum to complete your education and (if you’re new) indoctrination into this new world of life pleasure. See below.
Here’s your chance to get to the source. At the Santos Coffee Museum (Museu do Café), (located in São Paulo, Brasil) you can discover the history of the world’s favorite caffeinated-beverage. The Coffee Museum is housed in what used to be the Coffee Stock Exchange, where Brazilian coffee was weighed and traded before being sent to us desperate adicts.
Step into Valhalla and bask in your stairway to heaven. Click here for the Viator Santos Coffee Museum tour.
British Airways fly all around the globe, including San Paulo. Click here to book a great flight.
Wow! Stay at the Novotel Santos Gonzaga. What a view. And what a room. Click here.