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Regenerative Agriculture: the latest buzzword or something bigger?

When I first heard the words “regenerative agriculture” many years ago, I didn’t give it much attention. Speaking with others, I know I wasn’t alone in brushing it off as another expression of sustainable farming that wasn’t particularly needed, given that we already have exciting (albeit small) movements in organic and biodynamic farming, natural farming and permaculture. Not to mention carbon-smart agriculture as well as growing recognition around agroecology.

So what sets regenerative agriculture apart and why are several companies starting to take an interest in it?

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