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Why U?

Why u?  This is not your father’s cruise ship.

Designed as the first river cruise catering to a more trendy audience, U River Cruises features more experiential itineraries that allow passengers to connect with the cities the boats visit and the people who live there.

The ships themselves look nothing like what you might expectdark, edgy and from the future.  But the shipboard is bang up to date:  everything you’d expect from a hip European company.

Click above and get hip on the ship.
Less hassle. More holiday. Click above.
You'll want to look good. Click above before you embark.
Samsara luggage matches your lifestyle. Click above.