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Getting back to celebrating life’s big moments

The pandemic, along with its economic repercussions, forced people to postpone weddings, significant purchases, family reunions, and international adventures. Now that society has reopened, we asked 5,400 American consumers how they expected to resume planning for “big life moments” — the milestone events that mark our lives.

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Just over half of those surveyed said they are likely to participate in a big life moment in the next two years. So how can brands show up for people when they’re making important decisions? We found four pathways to meeting customer needs.

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