Never flown first class? One of the big-three U.S. airlines just upgraded standard service for travelers on international flights 6.5 hours or longer, to feature services usually only seen in business- or first-class cabins. And it’s totally free.
Delta Airlines travelers flying internationally in economy will now enjoy a welcome Bellini cocktail, a hot towel, a selection of premium appetizers or a larger entree, and free snacks from an “anytime snack basket.” The Bellini, a cocktail of Prosecco and peach puree, is a nod to Delta’s Georgia roots. All of these items are a welcome upgrade for long-haul flights, but don’t expect other airlines to follow suit all at once
Delta is trying to solidify its position—confirmed by most recent airline surveys and rankings—as the top U.S. airline for customer service. Delta’s aim is to move two needles a bit: customer preference and revenue premium. As far as I can tell, it’s succeeding in moving both—and a minor tweak in each needle means millions of dollars in year-end profits.
Article originally from Smarter Travel.