We skipped the kitschy headline because the news itself is attention-grabbing enough.
On February 14, 2020 Delta CEO Ed Bastion announced that the company would commit $1 billion over the next decade to offset its carbon emissions, largely through buying carbon offsets and more efficient planes.
Yes, Delta will continue to burn jet fuel and spew emissions into the atmosphere — there’s still no other viable way for an airline to operate — but the fact that it came out and made such a massive financial commitment is likely to spark a chain reaction amongst top-tier airlines that can afford to do the same.
As the old saying goes, any press is good press. This happens to be really, really, good press. And before you regarded it as a PR stunt, this move makes Delta the first major airline to directly commit to doing something huge about its massive footprint.
Bastion and Delta deserve massive kudos for standing up to address an issue that they directly contribute to.
Courtesy of Matador Network.
Looking for the best time to fly? CheapAir tells you when to buy.