You’re in the driver’s seat

When it comes to the future of auto rentals, big ideas may be taking a back seat to incremental, practical changes in 2020. And this car rental upgrade is good news for consumers, who could have a more seamless and customized experience as a result.

We’re not talking about flying cars and autonomous vehicles today,” says Paul Reh, the VP of customer experience at Enterprise Holdings. “It’s a matter of listening to the customer and anticipating their needs. What do they want us to do now?”

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