Pre-War to Gen Z

Are today’s teens in a panic about climate change and happy to hang out with their parents, whilst pensioners think plastic recycling and global warming are just silly modern hysteria?

Worldwide research on our perspectives depending upon when we were born has been carried out in 40 countries, with a stratified sample – that is, specifically designed to reflect a microcosm of current society – of nearly 30,000 people, and the results for Spain have sufficed to blow some commonly-held notions out of the water. Here’s how.

Who and how

WIN International, a leading global association in the field of market research and opinion studies, commissioned the report Perspectives on Life Between Generations over last year, and it has just been published – with some surprising conclusions.

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